Creating iOS apps starts with a clear understanding: the target users, the core job the app must perform, and the problem the initial release should address. A thorough discovery phase helps define the MVP, pick an appropriate architecture, and avoid features that seem impressive on paper but don’t enhance actual usage.

After laying the groundwork, attention turns to how the UI behaves, performance, and stability across different iPhone generations and iOS versions. Uniform navigation patterns, robust state management, and carefully planned integrations (payments, authentication, analytics, backend APIs) simplify maintenance and enable growth after the App Store release.